Module Title:   Visual Literacy and Imaging

Module Credit:   20

Module Code:   EM-0106D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 4

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Patrick Allen

Additional Tutor(s):   Mark Goodliff, Charlie Meecham

Prerequisite(s):   None

Corequisite(s):   None

To introduce the concept of visual literacy and visual languages as a form of creative expression. To introduce a range of visual techniques (photography, life drawing, collage and montage and digital imaging). To provide students with an introduction to the fundamental technologies used within digital imaging.

Learning Teaching & Assessment Strategy:
Theoretical, contextual and technical information delivered through a combination of lectures to impart general information and knowledge, seminars where students share aspects of the practical work and practical workshops for instruction in photography, drawing and digital imaging. Students apply their knowledge in practical project work with tutorial support and supervision. Students create a visual journal over the duration of the module for on-going visual research which is assessed. Supplementary assessment is to repair the deficiency in the original submission.

Lectures:   16.00          Directed Study:   152.00           
Seminars/Tutorials:   16.00          Other:   0.00           
Laboratory/Practical:   16.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

demonstrate knowledge of the use and function of key imaging practices as applied to both individual identities and the social environment.

On successful completion of this module you will be able to...

integrate imaging techniques into project work; use picture editing and visual research techniques in the development of visual ideas and concepts and employ image production skills in drawing, photography, digital imaging generation and digital image manipulation.

On successful completion of this module you will be able to...

understand visual concepts and communication techniques.

  Coursework   50%
  A visual research & image development diary (30 page/60 leaf sketchbook)
  Classroom test 1.50 50%
  Practical test under exam conditions 1 hour 30 minutes

Outline Syllabus:
What is visual literacy in the context of digital media? Doing visual research; digital images: techniques and processes; introduction to imaging technologies. Imagining the audience: how do we communicate with pictures? Framing and conventions in photography, drawing and the visual arts; editing, sketches, doodles and brainstorms; using imaging manipulation software to create, edit and enhance images.

Version No:  4