Module Title:   Elements of Visual Media

Module Credit:   20

Module Code:   EM-0147D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 4

Module Type:   Standard module

Provider:   SCIM (Bradford Media School) (not current)

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Patrick Allen

Additional Tutor(s):   TBA

Prerequisite(s):   None

Corequisite(s):   None

This module aims to introduce student to key issues, topics and debates relating to Visual Media in contemporary society and to provide a foundation for subject specialism in relation to central role played by both visual communication and technology and the close relationship between the two in all aspects of the media.

Learning Teaching & Assessment Strategy:
The module is taught through a short lecture series and group seminars with the use of Balckboard (VLE) for guided reading, supporting research and assessment. The module assessment consists of two graduated written assignments: one formative essay and one summative that supports the development of theoretical analysis and the development of effective academic practices. There will be a visit to a local art gallery to facilitate reflective and analytical approaches to visual art.
Supplementary assessment requires the repair of deficiencies in the original assessment.

Lectures:   6.00          Directed Study:   175.00           
Seminars/Tutorials:   16.00          Other:   3.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

apply your awareness of the visual aspects of media to on-going research.

On successful completion of this module you will be able to...

apply insights into the importance of visual communication and technology to your own subject specialism.

On successful completion of this module you will be able to...

write well-formed prose that articulates a theoretical understanding of issues in visual media that confirms to good academic practice.

  Coursework   50%
  Formative Essay (750 words)
  Coursework   50%
  Summative Essay (1,500 words)

Outline Syllabus:
Developing good habits: Reading, Writing and Good Academic Practice
Introductions to: Semiotics, Iconography, Composition and Multimodality.
Visual Meaning.
`Ways of Seeing`
`The Work of Art in and Age of Mechanical Reproduction.
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