Module Title:   Visual Literacy and Communication

Module Credit:   20

Module Code:   EM-0148D

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 4

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Patrick Allen

Additional Tutor(s):   Charlie Meecham

Prerequisite(s):   None

Corequisite(s):   None

To introduce the concepts of visual literacy, visual languages and visual communication as a form of creative expression. To introduce a range of visual techniques (photography, life drawing, collage and montage and digital image making). To develop creative strategies through the use of journals and the creation of portfolio submissions.

Learning Teaching & Assessment Strategy:
Theoretical, contextual and technical information delivered through a combination of lectures to impart general information and knowledge, seminars where students share aspects of the practical work and practical workshops for instruction in photography, drawing and digital image making. Students apply their knowledge in practical project work with tutorial support and supervision. Students create a visual journal over the duration of the module for on-going visual research which is assessed.
Supplementary assessment requires the repair of deficiencies in the original submission.

Lectures:   12.00          Directed Study:   164.00           
Seminars/Tutorials:   12.00          Other:   0.00           
Laboratory/Practical:   12.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

demonstrate knowledge and understanding of the underlying concepts and principles associated with the use of creative tools and strategies and to develop image practices relevant to your own individual identity, subject matter appropriate to your own specialism in the media, to the social world and political issues.

On successful completion of this module you will be able to...

integrate imaging techniques into project work; use picture editing and visual research techniques in the development of visual ideas and concepts and employ image production skills in drawing, photography, and digital image making.

On successful completion of this module you will be able to...

apply knowledge and understanding of visual concepts and communication techniques.
Use a journal for ideas generation and documenting the creative process; use online tools for portfolio production.

  Coursework   50%
  Annotated Journal/Visual Diary (equivalent to 1,500 words)
  Coursework   50%
  Portfolio of Visual Media (equivalent to 1,500 words)

Outline Syllabus:
What is visual literacy in the context of digital media?
Doing visual research; digital image making: techniques and processes; introduction to imaging technologies.
Imagining the audience: how do we communicate with pictures?
Framing and conventions in photography, drawing and the visual arts; editing, sketches, doodles and brainstorms; using imaging manipulation software to create, edit and enhance images.
Visual Literacy and Multimodal Communication.

Version No:  1