Module Title:   Institutions and Audiences

Module Credit:   20

Module Code:   EM-0157D

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 4

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Media, Design and Technology

Principal Co-ordinator:   Ben Roberts

Additional Tutor(s):   Mark Goodall

Prerequisite(s):   None

Corequisite(s):   None

The module aims to introduce students to the analysis of key theoretical approaches to film and media audiences and institutions.

Learning Teaching & Assessment Strategy:
A series of initial lectures on institutions and audiences is used to impart and contextualise appropriate knowledge (LO1.1,1.2). Working in small groups, students will develop, share and apply knowledge in tutorials and reading seminars (LO1.1,1.2,2.1,2.2,3.1). Students will develop a research proposal for written assessment and present this in an assessed tutorial. Feedback from these tutorials allow them to develop their final written assessment (LO1.1,1.2,2.1,2.2, 3.1,3.2,3.3). Supplementary assessment repairs deficiency.

Lectures:   12.00          Directed Study:   176.00           
Seminars/Tutorials:   12.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

(1.1) evaluate the major theoretical and historical approaches to film and media institutions.
(1.2) analyse the major theoretical approaches to film and media audiences.

On successful completion of this module you will be able to...

(2.1) apply, compare, and contrast theoretical approaches to the ways in which film and media texts and audiences interact.
(2.2) identify the key elements of the relationships between film and media institutions, states, and governments.

On successful completion of this module you will be able to...

(3.1) gather, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms;
(3.2) retrieve and generate information, and evaluate sources, in carrying out independent research;
(3.3) organise and manage supervised, self-directed projects.

  Other form of assessment   20%
  Assessed Tutorial
  Coursework   80%
  Essay (2000 words)

Outline Syllabus:
The studio system; public service broadcasting; ownership and control; institutions and the public sphere; the free press; regulatory frameworks; consumers and producers; Frankfurt school critical theory; uses and gratifications; the active audience; audience research; fan theory.

Version No:  1