Module Title:   Design Communication

Module Credit:   20

Module Code:   EM-0160L

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 4

Module Type:   Linked 10+10

Provider:   Film & Media

Related Department/Subject Area:   School of Media, Design and Technology

Principal Co-ordinator:   Kate Johnson

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

This module aims to develop students` ability to communicate design concepts using appropriate 2D and 3D manual techniques. To use a visual language to represent and communicate details of physical space, form and reality. Skills developed within this module will be employed within ENG0158K - Studio 1.

Learning Teaching & Assessment Strategy:
Outlines of the key techniques will be presented in a series of short lectures which will be followed by guided practical sessions to allow the students to experiment and practice a particular skill. Peer feedback strategies will be developed in whole group studio `critiques`. Students will be encouraged to develop self-analytical skills to expedite the development of their skills. During the course of the module, work will be collated into a portfolio of work for submission.

Lectures:   24.00          Directed Study:   128.00           
Seminars/Tutorials:   0.00          Other:   0.00           
Laboratory/Practical:   48.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

KU06. Assess visual elements and aesthetics and how they affect aspects of design
* Recognize manual 2D and 3D techniques used by designers [product, graphic, etc.] and when appropriate to employ them
* Identify methods to analyse, deconstruct and reconstruct 3D forms

On successful completion of this module you will be able to...

DS02. Utilise sketching and other graphical techniques to develop and communicate design
* Effectively communicate new and established designs using a range of appropriate manual drawing techniques
DS03. Use models and prototypes to communicate your design
* Effectively communicate new and established designs using a range of appropriate modelling techniques
DS06. Create a portfolio of work to convey your design solutions

On successful completion of this module you will be able to...

PT05. Present ideas in a variety of different ways
* Use rapid sketches for communication purposes

  Coursework   100%
  2 files of work containing specific exercises showing accomplishment of 2D and 3D communication.
  Coursework   100%
  Supplementary Assessment - A single file of work containing examples of manual 2D and 3D communication

Outline Syllabus:
This module encourages students to develop their design communication skills by applying appropriate formal elements and constructional devices in manual drawing and modelling exercises. Students are introduced to a range of practical techniques including observational drawing, rapid sketching, technical drawing, graphic layout, lifting, rendering, colour theory, clay, sand and card modelling and casting. Students are expected to develop the rhetoric to analyse and evaluate 3D communications in studio critiques.
Although group work and cooperation will occur in some elements of the module and in some tasks, assessment will be undertaken on an individual basis.

Reading List
Essen, Koos (2007) Sketching: Drawing Techniques for Product Designers. BIS Publishing
Henry, Kevin (2011) Drawing for Product Designers. Laurence King
Lidwell, W (2011) Deconstructing Product Design: Exploring the Function, Usability, Sustainablility and Commercial Success of 100 Amazing Products. Rockport

Recommended Reading
Hallgrimmson, Bjarki (2012) Prototyping and Model Making for Product Design

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