Module Title:   Concept and Idea Development

Module Credit:   20

Module Code:   EM-0261D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Creative Technology)

Principal Co-ordinator:   Kaye Elling

Additional Tutor(s):   -

Prerequisite(s):   EM-0143M

Corequisite(s):   None

To give students the opportunity to explore Conceptual Art in detail, using traditional and digital 2D techniques, with a focus on creativity and developing ideas within common industry constraints.

Learning Teaching & Assessment Strategy:
The module will be delivered as a series of seminars and practical workshops deconstructing concept art and production design for existing games and CG animation, and analysing the digital graphical techniques and creative ideas behind them. Practical workshops and studio time will be focused on applying these ideas within the creation of a portfolio of conceptual/pre-visualisation graphics.
Students who have an acceptable body of knowledge equivalent to the pre-requisite shown, EM-0143M Observational Drawing 2, will be permitted to study this module.

Lectures:   0.00          Directed Study:   160.00           
Seminars/Tutorials:   20.00          Other:   0.00           
Laboratory/Practical:   20.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

Deconstruct the ideas and creative thinking behind conceptual art and production design. Analyse your own work within the wider context of production design and pre-visualisation.

On successful completion of this module you will be able to...

Exercise significant judgement in the theory and practice of digital concept art production. This is to practically convey complex design ideas clearly and effectively in a polished visual medium.

On successful completion of this module you will be able to...

Brainstorm creative ideas within a group environment. Create professionally styled layouts. Demonstrate the ability to react practically to industry standard feedback.

  Coursework   50%
  The creation of a portfolio of personal conceptual artwork
  Coursework   50%
  The amendment and improvement of the personal portfolio to an agreed set of changes
  Coursework   100%
  Supplementary Assessment:The creation of a portfolio of personal conceptual artwork.

Outline Syllabus:
Concept art creation for different demographics; Developing strong characters for and from narrative; Licensed and original IP pre-visualisation; Environmental and prop design; Idea development and lateral thinking both in groups and individually; Digital Painting Techniques in Photoshop; Layout and presentation.

Version No:  2