Module Title:   Storytelling for Multiple Platforms

Module Credit:   20

Module Code:   EM-0267D

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Patrick Allen

Additional Tutor(s):   Carton Reeve

Prerequisite(s):   None

Corequisite(s):   None

The module aims to introduce students to the concept of creating content intended for a variety of media platforms. Student will become aware of the opportunities available associated with the development of narrative and storytelling devices over multiple platforms: e.g., publishing (traditional and online), film, TV, mobile platforms, real-world events and public space, games and interactive media.

Learning Teaching & Assessment Strategy:
The module is taught through a series of themes Workshops, groupwork with the use of Balckboard (VLE) for guided reading, supporting research and assessment. Through case studies students examine the particular characteristics of each format so that experiences can remain effective and coherent across multiple platforms. In developing a product and pitch students explore the principles of presentation and activity in order to structure and balance the multiplatform experience.The module assessment combines both groupwork project assignments and individual a written assignment. The assessment uses a live brief set by industry experts.
Supplementary assessment requires the repair of deficiencies in the original assessment.

Lectures:   0.00          Directed Study:   170.00           
Seminars/Tutorials:   20.00          Other:   10.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

understand and evaluate both the conceptual and practical use of storytelling in contemporary media environments.

On successful completion of this module you will be able to...

create content suitable for a variety of media and apply your critical understanding of context and multimodal communication to media output. You will be able to structure communication and activity over different formats so that projects use the optimal medium and methods.

On successful completion of this module you will be able to...

work effectively with others in a team, write for distinctive genre (concept, synopsis, narrative, script and reflective pieces), and present a pitch.

  Coursework   30%
  Group Concept/synopsis/proposal for multiplatform production based on an existing story (1,500 words)
  Presentation   30%
  Presentation/Pitch of multiplatform idea/product (20 mins)
  Coursework   40%
  Individual Critical/Reflective Report (1,500 words)

Outline Syllabus:
Multiplatform formats; Multimodal Communication; Creating Interactive and Locative Drama; Creating Story-worlds; Using User Generated Content; Introduction to Creative Writing Skills, Writing Scripts for Multiple Platforms, Using Case Studies and Audience Research; Multiplatform Production and Project Management; Introduction to Teamwork, Leadership and Management.

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