Module Title:   Hollywood and Society

Module Credit:   20

Module Code:   EM-0278D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Peter Lassey

Additional Tutor(s):   Dr Mark Goodall

Prerequisite(s):   None

Corequisite(s):   None

To introduce students to a range of concepts that explore film as a social institution; the relationship between film makers and audiences through the cinematic text and the representation of ideas and values in film. These ideas will be examined in relation to Hollywood Cinema and its social, cultural and political context.

Learning Teaching & Assessment Strategy:
Theories and underpinning concepts will be presented through a series of lectures. The screening (other 12 hrs) of key films will be used to provide examples from which concepts and issues can be explored and to provide a frame of reference students to develop an interpretation of the film texts. Seminars, lectures and screenings followed by group discussion to further explore the issues raised. Inter-session reading will prepare students to make informed contributions to seminar discussions. The essay will explore the theoretical understanding and the film reading will assess the students ability to apply their understanding.

Lectures:   6.00          Directed Study:   176.00           
Seminars/Tutorials:   6.00          Other:   12.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

Evaluate Contemporary Hollywood as a social institution: theories of audience and issues of representation.
Assess how the business model for Contemporary Hollywood Cinema has an impact on the nature of cultural provision.

On successful completion of this module you will be able to...

Analyse film texts.
Assess the merits of individual film texts in relation to their social and cultural context.

On successful completion of this module you will be able to...

Communicate arguments coherently in writing.

  Coursework   60%
  Essay in the range of 1800-2200 words
  Coursework   40%
  Written assessment in the range of 1400-1600 words

Outline Syllabus:
Definition of Contemporary Hollywood in terms of production practice, genres, audience address and marketing.
Definitions of `representation`, `audience` and `mainstream/independent`.
Comparison of Hollywood with the Studio system, mainstream with independent.
Detailed analysis of key contemporary films, the context of their production and distribution, issues of representation and audience readings.
How films are marketed and promoted to particular audiences

Key Texts
Kolker R, (2006) Film, Form, & Culture (3rd ed) New York: McGraw Hill
Lapsley R & Westlake M, (2006) Film Theory: an introduction (2nd ed) Manchester: Manchester University Press
Maltby R (1995) Hollywood Cinema, Oxford: Blackwell
Neale S & Smith M (eds), (1998) Contemporary Hollywood Cinema, London: Routledge
Turner G, (2006) Film as Social Practice (4th ed), London: Routledge
Wasko J, (2003) How Hollywood Works, SAGE
Wasko & McDonald (Eds), (2008) The Contemporary Hollywood Film Industry Blackwell
Wyatt J, (1994) High Concept: Movies and Marketing in Hollywood, Austin: University of Texas Press

Version No:  1