Module Title:   Social Media

Module Credit:   20

Module Code:   EM-0287D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Media, Design and Technology

Principal Co-ordinator:   Ben Roberts

Additional Tutor(s):   Mark Goodall

Prerequisite(s):   None

Corequisite(s):   None

The module aims to introduce students to the distinctive features of social media and their impact on communication and society

Learning Teaching & Assessment Strategy:
A series of initial lectures on institutions and audiences is used to impart and contextualise appropriate knowledge (LO1.1,1.2). Working in small groups, students will develop, share and apply knowledge in reading seminars (LO1.1,1.2,2.1,2.2,2.3,3.1). Students will research a topic related to social media and present their findings this in an assessed presentation. Feedback from these presentations will allow them to develop their final written assessment (LO1.1,1.2,2.1,2.2,2.3 3.1,3.2,3.3). Supplementary assessment repairs deficiency.

Lectures:   12.00          Directed Study:   176.00           
Seminars/Tutorials:   12.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

(1.1) evaluate the major theoretical approaches to social media
(1.2) explain the key implications of social media for communication and society

On successful completion of this module you will be able to...

(2.1) apply, compare, and contrast theoretical approaches to social media
(2.2) identify the key elements that make social media distinctive
(2.3) analyse the relationship between social media and political change

On successful completion of this module you will be able to...

(3.1) gather, organise and deploy ideas and information in order to formulate arguments cogently, and express them effectively in written, oral or other forms;
(3.2) retrieve and generate information, and evaluate sources, in carrying out independent research;
(3.3) organise and manage supervised, self-directed projects.

  Presentation 0.25 30%
  Presentation 15 minutes
  Coursework   70%
  Essay (2500 words)

Outline Syllabus:
Origins and key features of Social Networking Systems [SNS]; implications of social networks for existing media; social media marketing and the changing face of advertising; impact on political communication and the `network public sphere`; issues of privacy and surveillance; participatory media and `free labour`; questions of ownership and control; social media and political activism.

Version No:  1