Module Title:   Engaging the Audience

Module Credit:   20

Module Code:   EM-0354D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Mr Patrick Allen

Additional Tutor(s):   Mr Charlie Meecham

Prerequisite(s):   None

Corequisite(s):   None

To investigate the process by which creative ideas are realized and disseminated specifically intended for the public domain. This includes print, exhibition, performance and public space. To articulate concepts and ideas in an appropriate media with detailed consideration of context: audience, access, cost etc.

Learning Teaching & Assessment Strategy:
Students are given the opportunity, in negotiation with their tutors, to establish their own learning outcomes for the module and through this to develop their own creative brief and to complete a self-initiated project. The module is delivered through a combination of lectures, seminars, guided project work, tutorials and assessment crits. A Visual Journal is used by students throughout the module to support exploration and ideas generation. Students engage critically with concepts such as urban living, sustainability, and the environment.
Supplementary assessment is to repair deficiency in original submission.

Lectures:   4.00          Directed Study:   164.00           
Seminars/Tutorials:   20.00          Other:   12.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

display an awareness of workflow (imaging production and output techniques for different contexts - print based, on-line, urban space), and their use as expressive resources for engaging with a public audience.

On successful completion of this module you will be able to...

match self-generated creative ideas to specific techniques, processes and practices suitable for specified audiences.

On successful completion of this module you will be able to...

negotiate, set and achieve specific personal goals.

  Coursework   50%
  Report (Project plan and synopsis 1,500 words)
  Coursework   50%
  Plans, prototypes or artwork

Outline Syllabus:
Advanced photography and the Fine Print Bridging the analogue/digital divide. Formats and media for public display, Image sequencing. Illustration and Multimodality. Preparing for exhibition. Applications of digital art in contemporary spaces. Scale and framing.

Version No:  6