Module Title:   Creative Media Enterprise

Module Credit:   20

Module Code:   EM-0369D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Ali Rashid

Additional Tutor(s):   Carlton Reeve

Prerequisite(s):   None

Corequisite(s):   None

To introduce the concept of commercial awareness by drawing on a range of business case studies from across a variety of commercial areas. To provide students with the opportunity to develop the business skills and knowledge necessary to work freelance, run a business venture and compete in a commercial environment. To reflect on their skills and competencies and how these could underpin future aspirations for self-employment.

Learning Teaching & Assessment Strategy:
Lectures, seminars and tutorials will outline key aspects of commercial awareness and provide an opportunity for the practice and development of business skills. This will be supported by individual and group tasks and discussion, within seminars and tutorials. Assessment will be based on the documentation and presentation of a new business plan. Students will be allowed to self-form groups (up to 5 members) or work individually to develop a realistic start-up strategy. Supplementary assessment requires the repair of deficiencies in the original assessment, with individual work substituted for group work if necessary.

Lectures:   12.00          Directed Study:   164.00           
Seminars/Tutorials:   24.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

Apply the theoretical concepts and established models used to evaluate business start-ups to novel business ideas and propositions.
Identify relevant sources of advice on employment, insurance, tax and small business legislation.
Evaluate the importance of industry contacts and maintain suitable networks.
Prepare an appropriate personal marketing strategy.

On successful completion of this module you will be able to...

Critically analyse a business proposition and generate a feasibility study / proof of concept.
Research a business sector and generate an appropriate business strategy.
Create and maintain a business plan, manage budgets and invoice payments.

On successful completion of this module you will be able to...

Demonstrate organisation and planning, problem solving, initiative, interpersonal skills, marketing skills, self evaluation, reflection and action planning.
Perform an advanced assessment of your enterprise skills and reflect on this assessment in relation to future entrepreneurial activity.

  Coursework   50%
  Submission of a group business plan for feasible start-up company approx 2500 words
  Coursework   50%
  Submission of a 2000-word individual reflective report

Outline Syllabus:
Awareness of Sector Information
Effective team working
Theories and practice of leadership and management
Freelancing, marketing, rates and rights
Business models & commissioning
Business planning
Development of business ideas
How to create a feasibility study, proof of concept and relations to a business plan
Business experience and case studies (external input)
Competitors, strategy and business planning
Market research
Identification of customer or market needs
Effective marketing and promotion
Contracts and payments

Version No:  3