Module Title:   Final Production Project

Module Credit:   60

Module Code:   EM-0377Z

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Media, Design and Technology

Principal Co-ordinator:   Ali Rashid

Additional Tutor(s):   David Robison

Prerequisite(s):   None

Corequisite(s):   None

This module provides a platform for you to demonstrate the production skills you have learned as part of your degree programme. It will provide the resources, skills, and knowledge to develop and deliver product ideas, treatments and then to work as part of project planning team. You will learn to assess product audiences, markets and revenue generation. You will advance your administrative, technical and legal skills as well as the knowledge that underpins diligent and cost-effective project production. Working in production teams, you will produce a large scale, professional media package.

Learning Teaching & Assessment Strategy:
Working as part of a production team you will engage in a series of lectures seminars, workshops and tutorials to develop the skills and knowledge to plan your production. The initial stage of concept development will lead to a pitch of your idea. The best ideas will be chosen, with your input, and groups will be formed to develop them. As concepts begin to take shape you will be provided with input from tutors and industry professionals to help guide and support your project development. The culmination of this stage will be the development of a concept development plan [assessment 1], which includes product specifications, editorial content, production schedules a budget and resources plan. This plan is produced by the group and is accompanied by an individual reflective report [assessment 2].
Supported by tutors, industry experts and technical staff you will work as part of your production team to produce your project according to your development plan. You will be assessed on your final media product, distribution, marketing and publicity material [assessment 3].
The final stage will be a professional evaluation of the production and its reception [assessment 4]. Supplementary assessment: Repair deficiency in assessment 2 and 4. Components 1 and 2 require resit with attendance.

Lectures:   22.00          Directed Study:   516.00           
Seminars/Tutorials:   40.00          Other:   4.00           
Laboratory/Practical:   18.00          Formal Exams:   0.00          Total:   600.00

On successful completion of this module you will be able to...

Explain and critically review the major technical and legal constraints on media production;
Analyse the processes and the key elements of production planning and concept development;
Identify, describe and assess the specific requirements of different media in terms of production resources and editorial content.

On successful completion of this module you will be able to...

Identify and evaluate the potential of different product ideas to be realised;
Evaluate, assess and resolve issues arising from the production of collaborative media artefacts;
Play a full part, as team members, in the production of a media artefact to professional standards;
Demonstrate advanced and effective skills in the evaluation of technical media and production processes.

On successful completion of this module you will be able to...

Work with others and demonstrate advanced communication, administration and planning skills;
Deploy advanced team-working and resource management skills;
Apply available research tools for the critical evaluation of media products;
Gather data, conduct primary research, write and structure effective reports.

  Coursework   15%
  Group Development Plan (4000)
  Coursework   15%
  Individual Reflective Report (2000)
  Coursework   40%
  Media Products and Publicity Material
  Coursework   30%
  Individual Reflective Report (4000)

Supplementary Assessment:
As Original

Outline Syllabus:
Team building and management; multimedia proposals and pitches; markets and audiences; project content development (editorial); project planning; budgeting; assessing resources and facilities; scheduling; regulatory compliance; libel; IPR, health and safety. Project direction; logistics of production; original material acquisition; efficient use of resources; verification against original brief; project monitoring; editing - selection and combination - formats; technologies; conventions; modern distribution and promotion; production of websites and press releases; user-focussed design. Generation and interpretation of evaluative data; modern distribution and promotion analysis; media project evaluation.

Version No:  1