Module Title:   Visual Arts and Digital Media

Module Credit:   20

Module Code:   EM-4038D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 7

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Patrick Allen

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

To facilitate the exploration, understanding and analysis of own practice within the context of contemporary visual arts. To enable you to gain mastery of public communications techniques using visual imaging technologies and digital media.

Learning Teaching & Assessment Strategy:
Theoretical strategies are delivered via seminars. Production techniques are delivered through workshops and master classes. Theoretical knowledge and practical skills are assessed via a project and production of an on-going journal or blog.

Lectures:   0.00          Directed Study:   152.00           
Seminars/Tutorials:   48.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

produce, present and evaluate own artwork and other digital arts products in the context of professional practice and contemporary visual arts.

On successful completion of this module you will be able to...

integrate practice with theory with respect to the creation of digital arts and media content. And, you will be able to demonstrate appropriate and advanced technical skills for the production of professional artwork.

On successful completion of this module you will be able to...

demonstrate mastery in:
Project Management - manage and complete an integrated design project.
Presentation: present a clear message in an appropriate medium.
Evaluation: to evaluate, critically analyse and assess personal goals and achievements.

  Coursework   50%
  Project : Artwork/Integrated Design/Media Product
  Coursework   25%
  Reportl: Reflective Analysis of Project (1,500 words)
  Coursework   25%
  A Visual Journal/Blog

Outline Syllabus:
What is Digital Art? What is an audience? Public Communication beyond marketing and the eye of the victim. The Media Mix in Multimodal Discourse: expressive resources and the designer`s choice. Creative Strategies for Visual Art and Digital Media: turning ideas into reality. Production Matters: work-flow, output strategies and media choice.

Version No:  3