Module Title:   Audience-Centred Design

Module Credit:   20

Module Code:   EM-4072D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 7

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Ali Rashid

Additional Tutor(s):   Dr Carlton Reeve

Prerequisite(s):   None

Corequisite(s):   None

To develop students` understanding and skills in the area of the concepts and design of systems and products centred on user need and preferences.

Learning Teaching & Assessment Strategy:
Initial work will centre on group tutorials and exercises to introduce and explore the notion of audience-centred design. This is then used in the workplace to experiment with implement the concepts and approaches, recording this through a reflective journal. On re-joining the group, this work is then presented and discussed.

Lectures:   4.00          Directed Study:   176.00           
Seminars/Tutorials:   20.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

(i) demonstrate an advance appreciation and understanding of the issues and challenges of design for multiple user groups;
(ii) demonstrate an advance understanding of the creative process of audience-centred design.

On successful completion of this module you will be able to...

(i) critically analyse and define methods and approaches for specifying audience characteristics and needs;
(ii) critically evaluate, recognise and design for user motivations and barriers across different media;
(iii) develop advance user tasks and journeys across different media for a brief.

On successful completion of this module you will be able to...

(i) gather and analyse complex information.

  Coursework   60%
  Media product design/prototype
  Presentation   40%
  Logbook (2000 words)

Outline Syllabus:
Identifying users and gathering insight.
Persona Generation.
The development of user needs, wants, motivations and barriers.
Development of user tasks and stories.
Planning engagement and interaction.

Version No:  2