Module Title:   Creative Ideas Generation

Module Credit:   20

Module Code:   EM-4073D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 7

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Ali Rashid

Additional Tutor(s):   Dr. Carlton

Prerequisite(s):   None

Corequisite(s):   None

To develop students` ability to consistently and effectively generate creative ideas either individually or in a group.

Learning Teaching & Assessment Strategy:
Learning is developed through seminars and group activities that require self-reflection and observation of group dynamics, using past experience of what works and what doesn`t, looking for themes and trends. Seminar sessions will cover specific issues found during real life implementation.

Skills and understanding are developed through theory, practise based learning, experimentation and reflection, including group exercises and discussions of activities and learning to be self aware.

Tasks are set for the return to the workplace, challenging students to apply theory and process in their workplaces.

Documentation, discussion and group reflection on how each student applied their learning in the workplace, uncovering what worked and what didn`t.

Lectures:   4.00          Directed Study:   176.00           
Seminars/Tutorials:   20.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

(i) demonstrate an advanced understanding of and able to influence and enhance the processes behind creative idea generation in a media context;
(ii) demonstrate an advanced understanding of the importance of different group roles and interactions in creative ideas generation;
(iii) critically evaluate those who block the creative process and use this to your advantage.

On successful completion of this module you will be able to...

(i) create an advanced working environment to enhance idea development and creativity in a digital media context;
(ii) develop an advanced process that supports the generation of creative ideas and innovative solutions to a brief.

On successful completion of this module you will be able to...

(i) communicate effectively novel and creative ideas and solutions to problems;
(ii) inspire and mentor groups to be creative.

  Coursework   60%
  Media prototype product
  Coursework   40%
  Reflective journal (2000 words)

Outline Syllabus:
What do we see as creativity and why is creativity important.
How the creative parts of the brain work.
Psychology behind the creative process and how to `hack it`.
Dynamics of Creative Teams and how to get more creative.
Processes, tips and tricks to get the most out of yourself and others.
Ready to use processes, habit and environments that can get teams and individuals working more creatively.

Version No:  2