Module Title:   Media Production Planning

Module Credit:   20

Module Code:   EM-4084D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 7

Module Type:   Standard module

Provider:   Film & Media

Related Department/Subject Area:   School of Computing, Informatics and Media (Bradford Media School)

Principal Co-ordinator:   Mr Ali Rashid

Additional Tutor(s):   Dr Mark Goodall

Prerequisite(s):   None

Corequisite(s):   None

To examine in detail the interacting factors involved in creating a media product or event, and learn how to use standard industry techniques to plan and monitor its successful development.

Learning Teaching & Assessment Strategy:
Theoretical input is delivered through a series of lectures and developed further in tutorials seminars and workshops. Links to practice are made through case studies. The learning outcomes will be demonstrated through assessed media project analysis and plan. Supplementary assessment will be to repair deficiency in original submission.

Lectures:   10.00          Directed Study:   180.00           
Seminars/Tutorials:   10.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

critically evaluate and use recognised advance industry methods employed in the production planning of a piece of media and appropriately contextualise such work to a professional academic standard.

On successful completion of this module you will be able to...

demonstrate a mastery of written analysis of media production requirements and their successful execution through comprehensive planning for the development of a media product or event.

On successful completion of this module you will be able to...

deploy advanced project planning skills.

  Coursework   100%
  Media project analysis and plan (4,000 words plus supporting graphical material)

Outline Syllabus:
Market research, resources, personnel, time constraints, budgeting, content development, intellectual property rights (IPR) and digital rights management (DRM), cross platform content and project scheduling.

Version No:  1