Module Title:   Internet Marketing: Technology and Strategy

Module Credit:   10

Module Code:   ENG2058M

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Engineering

Related Department/Subject Area:   Engineering: Business and Management (not in use)

Principal Co-ordinator:   Dr F Mahieddine

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

To provide a comprehensive guide for business how to make use the Internet to support their marketing activities and communicate effectively with their customers.

Learning Teaching & Assessment Strategy:
The module is delivered through a series of lectures supported by tutorials utilizing appropriate case study material as necessary.

Lectures:   10.00          Directed Study:   64.00           
Seminars/Tutorials:   16.00          Other:   10.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   100.00

On successful completion of this module you will be able to...

Critically analyse the strategies in Internet Marketing 1.2. Critically evaluate the Internet marketing technologies.

On successful completion of this module you will be able to...

Understand how to make use of Internet in electronic marketing.

On successful completion of this module you will be able to...

Use data presentation; IT skills, problem solving skills; communication skills; gain self-learning ability.

  Coursework   100%
  Internet Marketing Report - 2000 words

Outline Syllabus:
1. Introduction to Internet marketing 2. Internet marketing strategy 3. The Internet marketing mix 4. Customer Relationship marketing using the Internet 5. Interactive marketing communications 6. Business-to-Consumer marketing 7. Business-to-Business marketing

Version No:  4