Module Title:   Product Design & Innovation

Module Credit:   10

Module Code:   ENG3014M

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Standard module

Provider:   Engineering

Related Department/Subject Area:   Engineering: Design & Product Development (not in use)

Principal Co-ordinator:   Mr J R Bradley

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

To consolidate design awareness and critically evaluate why artefacts take the form they do. To develop and encourage entrepreneurial skills and creativity within a commercial context.

Learning Teaching & Assessment Strategy:
Theoretical aspects of production, innovation, finance and marketing will be delivered by web- based learning and residential seminars. Evidence based learning will be delivered as case studies exploring prototyping, product development and sustainability, which will be evaluated by the students via on-line tutorials. Practical application of discipline skills acquired by the students will be appraised by individual work-based coursework project

Lectures:   0.00          Directed Study:   94.00           
Seminars/Tutorials:   6.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   100.00

On successful completion of this module you will be able to...

critically evaluate the design principles for systematic product development and critically review the reasons why many new products fail.

On successful completion of this module you will be able to...

ultilise creativity and design skills to propose new concept designs

On successful completion of this module you will be able to...

communicate design information/data using written and visual approaches and apply creative problem solving techniques.

  Coursework   100%
  Portfolio of individual design work (3000 word equivalent)

Outline Syllabus:
Criteria for a good design, review of successful products and innovations, divergent and convergent thinking in creative design, TRIZ. Visualisation, in design, morphological matrix. Characteristics of the innovator, world class companies that innovate.1. Recycling, total life cycle analysis, developing environmentally friendly products. Barriers to innovation..2. New product functional appeal, economic appeal, aesthetic appeal and ergonomic appeal.3. Time to market, rapid product design, the design chain, rapid prototyping and time compression technologies.4. New product development, new product failure, the product adoption process, pricing effective segmentation, commercialisation, advertising and international marketing. Market research techniques, design of users trials new product evaluation. Patenting procedures, on-line searches, methods of obtaining venture capital, networking with business development agencies. .

Version No:  2