Module Title:   Corporate Strategy and Engineering Management.

Module Credit:   10

Module Code:   ENG3320M

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Engineering

Related Department/Subject Area:   School of Engineering

Principal Co-ordinator:   Dr C Kara-Zaitri

Additional Tutor(s):   Dr T.A.Pickles

Prerequisite(s):   None

Corequisite(s):   None

To enable students to critically evaluate how corporate strategy is formulated and consider the need for strategic thinking in the context of a rapidly changing economic and competitive environment. To appraise the objectives of management (engineering management as base example) with regard to environmental and societal needs.

Learning Teaching & Assessment Strategy:
Concepts, theories and principles explored in formal lectures, practiced in tutorials.
Practical skills developed tutorials during which students discuss specific cases.
The assessment will consist of a 2hr closed book exam which will include a compulsory question on an investigation carried out by the student on a company or organisation during the semester.

Lectures:   12.00          Directed Study:   74.00           
Seminars/Tutorials:   12.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   2.00          Total:   100.00

On successful completion of this module you will be able to...

1.1. Analyse competing pressures within corporate strategies in organisations, and assess economic and social pressures upon modern business and management.
1.2. Evaluate corporate strategy formation around these issues against environmental, ethical, legal and stakeholder constraints.

On successful completion of this module you will be able to...

2.1. Assess and evaluate strategies in organisations by means of tools such as SWOT and PEST analysis.
2.2. Use appropriate business and management language.

On successful completion of this module you will be able to...

3.1. Evaluate strategies critically and objectively.
3.2. Communicate effectively verbally in the tutorial situation.
3.3. Communicate clearly in the written context.

  Examination - closed book 2.00 100%
  Examination - closed book

Supplementary Assessment:
As Original

Outline Syllabus:
The development of corporate strategy in engineering management under the pressures of the competing factors of economic viability and strategy and social responsibility. The development of a sustainable business policy through strategic analysis, choice, and the implementation of policies based upon the competing pressures of ethical business practices and national and international competition, and the problems associated with corporate performance in relation to the necessary corporate objectives of improved performance, change, innovation and efficiency. Strategic engineering management in practice will be seen against the background of the nature of corporate and marketing strategy where resources will be analysed against the background of strategic capability. Culture and stakeholder expectations and strategies will be assessed and analysed in case studies. The choices made and the planning and allocating of resources will be seen against the background of organisational structure and design and its success in managing strategic change in selected case studies.

Version No:  3