Module Title:   Competitive Design Principles

Module Credit:   10

Module Code:   ENG4041M

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 7

Module Type:   Standard module

Provider:   Engineering

Related Department/Subject Area:   Engineering: Design & Product Development (not in use)

Principal Co-ordinator:   Prof AJ Day

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

To provide the advanced knowledge base necessary to bring a product or project to a successful near-market state through a series of structured design and innovation processes in an interdisciplinary group approach to define a product or project to meet market requirements.

Learning Teaching & Assessment Strategy:
Lectures, including case studies and practical examples.

Lectures:   24.00          Directed Study:   64.00           
Seminars/Tutorials:   12.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   100.00

On successful completion of this module you will be able to...

1 Critical evaluation of the complex nature of the processes and management of interdisciplinary competitive design and the diverse range of factors that are involved from concept to market.

On successful completion of this module you will be able to...

2 Ability to complete the design an interdisciplinary product or project taking account of customer requirements, critical appraisal, detailed proposal, supporting resource and manufacturing / construction plan.

On successful completion of this module you will be able to...

3 Data management; data presentation; data interpretation; IT skills; systematic problem solving; communication; teamwork & leadership; personal management.

  Coursework   100%
  Project work: Case Study in competitive design of an automotive component
  Presentation   100%
  Supplementary Assessment

Outline Syllabus:
Introduction to Competitive Design. Systems Engineering Fundamentals. Project and People skills for successful Competitive Design. Total design: the need to achieve customer satisfaction, overview of Pugh`s Total Design process: market / user needs and demands, product design specification (PDS), conceptual design and concept selection / evaluation. Design implementation, prototyping (real/virtual), testing / verification, production. Design review and validation. Interaction between product design, component / materials selection, and process selection. Influence of static or dynamic product status on design, manufacture and construction. Market branding and needs based market segmentation. Tools for implementing Total Design: Quality Function Deployment (QFD) and its use in developing the PDS, Methodology for Robust Design (Experimental Design), Modelling & Simulation for Design Optimisation, Design Verification: Failure Modes and Effects Analysis (FMEA), and Testing (real and virtual), Appreciation of Design for Manufacture and Assembly, Design for Lean Manufacture, Appreciation of Design for Life Cycle: Design for Service, Maintainability, Supportability and Recycling. Managing the Design Process: working with Suppliers. Case Studies in Competitive Design. Associated mini-projects and major Interdisciplinary Design Project to illustrate the Total Design approach.

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