Module Title:   New Product Design and Introduction

Module Credit:   20

Module Code:   ENG5008D

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 4

Module Type:   Work-Based Learning

Provider:   Engineering

Related Department/Subject Area:   Engineering: Design & Product Development (not in use)

Principal Co-ordinator:   Dr CS Wright

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

To provide an opportunity for students to reflect on the introduction of innovations within their workplace.

Learning Teaching & Assessment Strategy:
This module is characterised as `work-based learning` constituting part of a Foundation Degree. The teaching strategy is to provide support material via web and paper based resources. These will allow students to understand and reflect upon work place activities. Supplementary Assessment; to repair deficiencies in original assessment.

Lectures:   4.00          Directed Study:   120.00           
Seminars/Tutorials:   20.00          Other:   56.00           
Laboratory/Practical:   0.00          Formal Exams:   0.00          Total:   200.00

On successful completion of this module you will be able to...

Describe the key factors to considered in the successful introduction of new products to the market.

On successful completion of this module you will be able to...

Evaluate how well the principles have been applied to a product in the workplace

On successful completion of this module you will be able to...

analyse and communicate data in written form

  Laboratory Report   100%
  Technical report (<2000 word equivalent)

Outline Syllabus:
The term PRODUCT is taken to encompass the following - Component, Process, Service or System. The support material will cover:
Product life cycles and the need to innovate; stages in the product development process; risks and uncertainties; new product appeal; product testing and marketing strategies; factors associated with successful new product development; Life Cycle Analysis; Intellectual Property Rights;
Students will identify an appropriate product at their place of work and describe its development using the key concepts presented in the support material.

Version No:  2