Module Title:   International Business Strategy

Module Credit:   10

Module Code:   MAN0204M

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 6

Module Type:   Standard module

Provider:   Management

Related Department/Subject Area: nbsp;  School of Management

Principal Co-ordinator:   Dr Martin Owens

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

The underlying aim is to understand what issues firms have to consider when entering and servicing foreign markets and to prepare for making practical strategic decisions in an international business context.

Learning Teaching & Assessment Strategy:
Knowledge is disseminated in lectures with tutorial support, ie tutor-led one-to=one tutorials are provided to discuss the progress of group work, clarify lecture-related queries and discuss informal presentations made by students. In each tutorial session oral feedback is provided to enhance group learning.

Lectures:   12.00          Directed Study:   80.00           
Seminars/Tutorials:   6.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   2.00          Total:   100.00

On successful completion of this module you will be able to...

have a broad understanding of how the international business environment impacts on the strategic issues facing firms, and a detailed understanding of the strategic approaches to international expansion and management.

On successful completion of this module you will be able to...

evaluate effectively the complex array of factors impacting on choice of strategy in an international context (and make informal trade-offs).

On successful completion of this module you will be able to...

have analysis and reasoning, project-report writing and decision-making skills.

  Examination - closed book 2.00 100%
  Examination - closed book

Supplementary Assessment:
As Original

Outline Syllabus:
Cultural and institutional differences and the internationalisation process - cultural and psychic distance theories and institutional theories (national business systems, new institutional economics). The internationalisation of firms - major theories of the process of internationalisation (OLI paradigm, resource based theories, stages theory, network theories and the importance of innovation andlearning). The mportance of geographical and national competitiveness factors for the location of international business activities. International strategies - the major views on how to create and develop effective international strategies. Organisational structures of MNEs - main types of organisational structures (including control systems) and HQ-subsidiary relationships. Assessment of the process of selecting effective entry modes. International human resource management. Global sourcing - offshoring of both goods and services, and management problems associated with global sourcing.

Version No:  8