Module Title:   Consumer Behaviour

Module Credit:   10

Module Code:   MAN0702M

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Management

Related Department/Subject Area:   School of Management

Principal Co-ordinator:   Dr John Temperley

Additional Tutor(s):   -

Prerequisite(s):   MAN1073L

Corequisite(s):   MAN0713M

To create awareness and understanding of the influences on consumer behaviour and the process of decision making.
To put these concepts into the context of marketing management.

Learning Teaching & Assessment Strategy:
Lectures will be supplemented by project based tutorial assignments. Feedback will be given orally in tutorials. Written feedback is given for both individual and group assignments.

Lectures:   12.00          Directed Study:   80.00           
Seminars/Tutorials:   6.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   2.00          Total:   100.00

On successful completion of this module you will be able to...

analyse and use influences on behaviour. Planning marketing activities in the context of understood behavioural processes and influences.

On successful completion of this module you will be able to...

evaluate marketing activity in behavioural frameworks.

On successful completion of this module you will be able to...

have communication, group dynamics, and written presentation skills.

  Examination - closed book 2.00 100%
  Examination closed book

Supplementary Assessment:
As Original

Outline Syllabus:
The nature of Consumer Behaviour.

Individual and environmental influences on the consumer.

Information on behaviour.

The process of decision making and consumption.

Attitude formation and change.

Consumer Behaviour and marketing. Discussions on sustainable development.

Version No:  12