Module Title:   Marketing Research

Module Credit:   10

Module Code:   MAN0708M

Academic Year:   2015/6

Teaching Period:   Semester 2

Module Occurrence:   A

Module Level:   FHEQ Level 5

Module Type:   Standard module

Provider:   Management

Related Department/Subject Area:   School of Management

Principal Co-ordinator:   Mrs Helen Preece

Additional Tutor(s):   -

Prerequisite(s):   MAN0105M

Corequisite(s):   None

To understand the range of marketing research techniques available, how they work and how they generate information for marketing decision making.

Learning Teaching & Assessment Strategy:
Lectures will be supported by project-based learning. Students will prepare `live` research assignments, present ideas and concepts in seminars where feedback by tutor and peers will be given. Assignment work is given written feedback.

Lectures:   12.00          Directed Study:   80.50           
Seminars/Tutorials:   6.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   1.50          Total:   100.00

On successful completion of this module you will be able to...

understand the appropriate use of marketing research techniques; specification of marketing problems in information needs; application of analysis frameworks.

On successful completion of this module you will be able to...

write research proposals; design and implement research tools; and analyse and present data and information.

On successful completion of this module you will be able to...

have skills in group management, project planning and management, report writing, interviewing, and decision making.

  Examination - closed book 1.50 50%
  Coursework   50%
  Group assignment of up to 3000 words
  Examination - closed book 1.50 50%
  Supplementary examination
  Coursework   50%
  Supplementary: Individual reflective assignment of up to 1,000 words

Outline Syllabus:
The process of marketing research.
Research problems, objectives and information needs.
Writing a research proposal.
Research methods.
Implementing qualitative and quantitative research.
Data preparation and analysis.
Statistics for decision making.
Presenting results for marketing decisions.
Evaluating research.
Discussion on sustainable development.

Version No:  8