Module Title:   Foundations of Marketing

Module Credit:   20

Module Code:   MAN1073L

Academic Year:   2015/6

Teaching Period:   Semester 1

Module Occurrence:   A

Module Level:   FHEQ Level 4

Module Type:   Standard module

Provider:   Management

Related Department/Subject Area:   School of Management

Principal Co-ordinator:   Mrs Helen Preece

Additional Tutor(s):   -

Prerequisite(s):   None

Corequisite(s):   None

To provide the student with the foundations for understanding the principles of marketing and to understand how such concepts apply to marketing practice in business..

Learning Teaching & Assessment Strategy:
A weekly one hour lecture plus 23 seminars. Seminars will be largely student-led and activities will involve case study analysis, activity based learning and small group presentations. Extensive use of videos, formative assessments and the virtual learning environment are used to help support student learning. Oral formative feedback will be given regularly by tutors during seminars and written summative feedback is given after the submission of formal written work and verbal presentations.
The course is divided into two main sections. Section one introduces the key principles of marketing and Section two aims to develop this understanding within specialist areas of marketing.

Lectures:   24.00          Directed Study:   151.00           
Seminars/Tutorials:   23.00          Other:   0.00           
Laboratory/Practical:   0.00          Formal Exams:   2.00          Total:   200.00

On successful completion of this module you will be able to...

understand a) the key concepts and principles of marketing; and b) how such concepts and principles are used to inform marketing practice in business.

On successful completion of this module you will be able to...

a) understand how markets are segmented; and b) devise appropriate marketing activities to help position an organisation within a market.

On successful completion of this module you will be able to...

a) manage a project and work within a group; b) take responsibility for group work and time management; c) develop their understanding of the commercial sector through collecting and analysing data; and d) develop their written (using appropriate IT media) and oral presentation skills.

  Coursework   50%
  Group assignment of up to 5,000 words or equivalent
  Examination - closed book 2.00 50%
  closed book exam
  Coursework   50%
  Supplementary: Individual assignment of up to 3,500 words or equivalent
  Examination - closed book 2.00 50%

Outline Syllabus:
The module is split into two main parts.
In part one of the module key principles of marketing will be taught which will include coverage of marketing orientation; segmentation, targeting and positioning; market analysis; and issues relating to the marketing mix (4Ps).
Part two of the module aims to develop such knowledge in the context of specialist areas of marketing, including branding, creativity in marketing, services marketing, new product development, sales marketing and entrepreneurship. These topics will provide students with a number of tools to use in the working environment and an understanding of issues surrounding sustainable working in marketing.

Version No:  3